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Beauty Industry, Mergers and Acquisitions

Geka GmbH Partners with a Princess

The cooperation aims to increase corporate recognition and employee recruitment.

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By: Jamie Matusow

Editor-in-Chief

Geka, one of the world’s leading manufacturers of brushes, applicators and complete packaging systems for the cosmetics industry, has announced the start of a three-year partnership with Princess Cleopatra zu Oettingen-Spielberg, who will be the new face of GEKA GmbH.
 
The partnership aims to raise the local employee recruitment as well as the regional company reputation. The Princess has her permanent residence just 30 minutes from Geka’s headquarters in Waizendorf (Bechhofen). She has an international background and is known in the Beauty & Fashion industry where she has appeared in several magazines.
 
According to Geka, while “the company is not blue-blooded itself, the partners have crucial qualities in common: Both are regionally rooted and internationally successful, diverse and multi-faceted, family-driven and authentic.”
 
Princess Cleopatra zu Oettingen-Spielberg, says, “The variety of products and possibilities at Geka is very exciting and I really wanted to work with interesting people from the area. My passion for beauty products and the fact that Geka is a well-known company and among the world market leaders in this field are decisive reasons for the collaboration and I’m looking forward to working with the Geka team.”
 
Christine Senkel, head of HR at Geka GmbH, emphasizes: “Geka GmbH stands for superior technology and a high level of quality. But above all, Geka stands for highly committed employees. The cooperation with a well-known, regional partner like Cleopatra zu Oettingen-Spielberg is another important step in our employee strategy and corporate culture. We are very pleased about the cooperation and are convinced that we will continue to successfully increase our employee retention and recruitment.”
 
 
PHOTO: Princess Cleopatra zu Oettingen-Spielberg with Stephan Schatz, chairman of the Geka management board
 
 
 
 

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